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Why Do We Work?

24th November 2010

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Of the various items, news flows and blogs I follow there is one that I find particularly interesting by the marketing visionary Seth Godin. As Coreco are looking to recruit more top quality advisors at the moment I thought that I would share his latest little post with you all.

Excerpt taken from Seth Godins Blog:-

“Reasons to work

  1. For the money
  2. To be challenged
  3. For the pleasure/calling of doing the work
  4. For the impact it makes on the world
  5. For the reputation you build in the community
  6. To solve interesting problems
  7. To be part of a group and to experience the mission
  8. To be appreciated

Why do we always focus on the first? Why do we advertise jobs or promotions as being generic on items 2 through 8 and differentiated only by #1?

In fact, unless you’re a drug kingpin or a Wall Street trader, my guess is that the other factors are at work every time you think about your work.”

Food for thought anyway.

To follow the master Seth Godin yourself or read any of his excellent books follow this link here

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Andrew Montlake

About Monty

Andrew Montlake, Director and Spokesperson for Coreco, gives his honest and forthright views on the mortgage market, economy and all things property related. Monty was voted "Mortgage Personality of the year 2008", "Best Press Spokesperson" in 2011 and is the current holder of the British Mortgage Awards “Best Marketeer” title. Expect expert analysis, delivered in a down to earth style with a side helping of exuberance.