The other day I caught, almost by accident, the new Apprentice type programme on BBC which I found fascinating. Fascinating because the new SirAlan is none other than the French design genius Philippe Starck – brilliant, off the wall and tremendous fun to watch. Anyway, his way of looking at things I can really relate to and it could also apply to our own ethos at Coreco.

For those that don’t know, according to Wikipedia “Philippe Starck is a French product designer and probably the best known designer in the New Design style. His designs range from spectacular interior designs to mass produced consumer goods such as toothbrushes, chairs, and even houses.”